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Fear of Loss or Less

A behavioral economics study showed that when monkeys were given an apple they were perfectly content, but when given two and then having one taken away they freaked out. It's worth noting that they also freaked out when they were given one but the monkey beside them was given two.


Humans aren't much different in our aversion to loss, and relative inability to appreciate what we have. Evolved primates tend to do the latter.

 
 
 

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