A behavioral economics study showed that when monkeys were given an apple they were perfectly content, but when given two and then having one taken away they freaked out. It's worth noting that they also freaked out when they were given one but the monkey beside them was given two.
Humans aren't much different in our aversion to loss, and relative inability to appreciate what we have. Evolved primates tend to do the latter.
Sometimes we fail to implement helpful advice only because it seems simple and obvious. Things that are simple to do are also just as simple to NOT do. But that's not a good excuse.
Knowing and not doing has exactly the same result as not knowing.
Learn fast. Share often. Give generously.
Most importantly: Don't keep score.
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© 2026 by Steve Acho
