top of page

Focus on what works

Sometimes we seek out alternate workouts, diets, or the 10 new marketing tactics of the year. Experimenting is great for learning what works.  But once we find something that works, we can devote less time to seeking other methods.

Better to use the three marketing tactics that bring in new business consistently, than 20 tactics that sometimes work just a little bit.  Better to eat the foods we love and that serve us than to try to “mix it up” purely for the sake of variety (unless variety alone brings you joy).

Experimenting allows us to figure out what few things work well.  Once we identify those few things, spend less time seeking to swap them out for the next big thing.

Recent Posts

See All

What is this for?

People often spend hours nitpicking slide designs, the exact wording, and the perfect animated transition for a PowerPoint presentation. It’s rare to find someone in creation mode asking whether the p

Getting past overwhelm

Stress increases in proportion to how out of control we feel. How much influence does it seem we have in changing our circumstances, environment, and a general feeling of satisfaction? Sometimes it’s

The sweetest revenge

Feeling vengeful when we believe we’ve been wronged is a natural human instinct. There are many things you could “do” to get revenge, but consider also what you would “become.” The best revenge might


bottom of page