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A friend who’s CEO of an advertising agency taught me about micro-moments – a trend where people increasingly turn to devices for ultra fast interactions that include buying things.  Not surprising that we shop via phones and tablets, but revealing that a huge number of sales take place essentially while doing something else (walking to the car, at a red light, in line at the store…).

If shopping no longer only takes place when we make lists and plan a trip to the store, perhaps we have mirco-moments opportunities to make a positive impact in people’s personal and business lives without scheduling interventions and meetings.

A short text offering encouraging words…a quick phone call to give a referral or make an introduction…

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