more isn't better...

Better is better. Period.

Our instinct when we prepare for a speech, sales pitch, TV interview, or any kind of "performance" is to feel that two hours of stage time is better than one, and ten minutes is better than five.

Better to plan your delivery based on greatest impact. Better to leave them wanting more. Prep your content and then ask: what would make this better? The answer is almost never "more."

"Doing more with less is not vain, but wise."

- William of Occam (1300-1350)