top of page

Not for everyone

There are very few category leaders like Google and Amazon. Some of the best business ideas focus on serving far fewer people MUCH better, instead of serving more people in a crowded market – or worse: “everyone”.

As Zig Ziglar put it, better to be a meaningful specific than a wandering generality.  There may only be 20,000 people in the world passionate about some bizarre niche, but a business that targets them is more likely to serve all 20,000.

This applies outside of a business context as well.  We can be truly genuine, and seek to serve humanity in our unique way.  Our authentic selves, however, will always end up being “not for everyone”.  And that’s okay. Embrace it.

Recent Posts

See All

What is this for?

People often spend hours nitpicking slide designs, the exact wording, and the perfect animated transition for a PowerPoint presentation. It’s rare to find someone in creation mode asking whether the p

Getting past overwhelm

Stress increases in proportion to how out of control we feel. How much influence does it seem we have in changing our circumstances, environment, and a general feeling of satisfaction? Sometimes it’s

The sweetest revenge

Feeling vengeful when we believe we’ve been wronged is a natural human instinct. There are many things you could “do” to get revenge, but consider also what you would “become.” The best revenge might

bottom of page