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plans are useless...

But planning is everything.


In business: no business plan survives first contact with customers.

In tech: no plan survives first contact with users.

In boxing: everyone has a plan until they get punched in the face.


Plans are useless if you aren't ready to go with the flow. Planning is critical.

 
 
 

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Change Your Path With a Simple Question

I'm a fan of simple mental models or simple questions that immediately put things in perspective. Here's one versatile question that can serve to put you on the right path: Is what I'm about to decid

 
 
 
Before All Else

The word “Priority” existed for 600+ years before “priorities” appeared about a century ago. Originally, it meant one thing above all else. Asking what your priorities were would have been like asking

 
 
 
You're Solving For the Wrong Goal

Most goals are proxies. “I want to make more money.” Why? “For more freedom.” Why? “So I don’t miss my son’s baseball games.” Now you’re solving the right problem. Ask “why” a few times, and the goal

 
 
 

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