Stop Perfecting the Wrong Thing

Steve Acho
May 6
1 min read

Being great at something doesn’t make it worth doing.

There’s nothing more wasteful than doing something efficiently that shouldn’t be done at all. Before trying to optimize, decide whether it's worth doing.

You can be the world's most efficient door-to-door encyclopedia salesman, but if no one’s buying encyclopedias, you’re just sprinting in the wrong direction.

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