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The Highest ROI on 20 Seconds

Writer: Steve Acho
Steve Acho
Nov 18, 2025
1 min read

I go into every event or networking meeting with one question: How can I be helpful?It removes the pressure to sell and replaces awkwardness with purpose.

 

I love connecting people who can help each other. There is rarely a direct benefit for me. But I have seen a single introduction change someone’s life. Knowing that makes me genuinely happy.

 

Introductions can be the highest-ROI use of twenty seconds.

 
 
 

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