why your brain ignores "no" and how to reframe it

Your brain doesn’t register “no.” Energy flows where your attention goes. Try this: DON’T think of a giraffe. (We both know what just happened.)

Business clients often list what they don’t want. When faced with personal challenges, many focus on what we fear or don’t want to experience.

Here’s a better approach: Ask yourself: what would be ideal?

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