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You're Solving For the Wrong Goal

Writer: Steve Acho
Steve Acho
May 4
1 min read

Most goals are proxies.


“I want to make more money.” Why?

“For more freedom.” Why?

“So I don’t miss my son’s baseball games.”


Now you’re solving the right problem.


Ask “why” a few times, and the goal often changes. When it does, better solutions appear, often simpler than the one you started with.

 
 
 

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