You're Solving For the Wrong Goal
- Steve Acho
- 1 day ago
- 1 min read
Most goals are proxies.
“I want to make more money.” Why?
“For more freedom.” Why?
“So I don’t miss my son’s baseball games.”
Now you’re solving the right problem.
Ask “why” a few times, and the goal often changes. When it does, better solutions appear, often simpler than the one you started with.

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