You're Solving For the Wrong Goal

Steve Acho

May 4

1 min read

Most goals are proxies.

“I want to make more money.” Why?

“For more freedom.” Why?

“So I don’t miss my son’s baseball games.”

Now you’re solving the right problem.

Ask “why” a few times, and the goal often changes. When it does, better solutions appear, often simpler than the one you started with.

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