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Which jobs matter most?
One of the most foolish and self-limiting narratives is that a job or task with perceived higher importance matters more. EVERYTHING you...
It’s Just a Tool
I often hear some version of: Facebook is all [drama / trouble / BS / insert complaint]. Technology and social media make it more...
Skill Acquisition and the Rule of Two Thirds
You spend a 100 hours reading how-to manuals about boxing and I’ll spend 10 hours sparring. Wanna get in the ring with me? Bad career...
Motivation is over-rated. Here’s what you need
Motivation is short-lived and over-rated. Quotes and happy images can provide short-term inspiration, but if you can’t convert them into...
How to re-wire you brain
The fight-or-flight response wires our brains to look for what’s wrong – a useful mechanism that kept our ancestors alive. But this same...
What is your personal brand?
You are branded the minute you engage with someone on a business or personal level. Your brand is the promise others learn to expect...
This is the best marketing tactic
I’ve found the most reliable marketing tactic to be doing the absolute best, most remarkable, kick-ass job at whatever service, job or...
Why gratitude is imperative for your mental health
It is said that depression is an obsession with the past, and anxiety is an obsession with the future. Just as darkness and light cannot...
How do you assign meaning
The quality of our lives is directly affected by how we assign meaning to everything that occurs. Two people can experience the same...
Why you shouldn’t tell your kid she’s perfect
Modern psychology exposes unintended negative effects of telling our kids they’re “good” or “perfect” because of specific...
Taking care of yourself first
Commercial airlines instruct us to secure our own oxygen masks before helping others in emergencies, because if we pass out while helping...
Fear of having less
A behavioral economics study showed that when monkeys were given an apple they were perfectly content, but when given two and then having...
Not to-do list
Most of us feel accomplished when we cross items off our to-do lists. Creating and following a “not to-do” list allows us more time and...
Zooming out as a habit
A guy I know lost a friend who may have lived had he NOT worn a seat belt in a side-collision car accident. Although data shows that 99%...
Stress-reduction hack
A huge controlled study revealed that people who “felt they were in control of their lives” were almost 70% more likely to be happier and...
What’s the human thing to do?
This question has helped me focus on the best, most authentic way to manage conflict, my mistakes, other people’s mistakes, negotiating,...
Show or Tell
You build trust by consistently demonstrating that you are trustworthy, not by repeatedly telling people how honest you are. Those of us...
Toxins and Psychological Sunshine
Restaurants stringently guard against food poisoning. Parents are vigilant to ensure children’s toys are toxin-free. Our surroundings,...
Brazilian Jiu-Jitsu Life Lessons
Brazilian Jiu-Jitsu is often compared to chess – granted more painful. Here are a few of many lessons that apply to business and life...
Unhappiness and what to do about it
Most modern, first world unhappiness is caused by an unreasonable attachment to things going our way. We know intellectually that not...


Simple Life hacks
STEVE ACHO


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