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Whenever I face a business or marketing problem, a social dilemma, or any other challenge, I picture a person I admire greatly and ask, "What would ____ do?"


It's not foolproof, but I'm less likely to make a foolish decision. After all, there's a reason we admire the people we do.

 
 
 

"Fear-setting" is the counter-intuitive but useful practice of articulating the things that could go wrong. Counter-intuitive because it sounds inherently negative. 


Useful because deciding upfront how (and that) you could live with the worst realistic scenario removes a heavy load. At the very least it makes failure less scary.


Over the ages, stoics have set aside days (or longer) during which they lived under the most minimalist conditions, all the while asking, "Is this the condition I so feared?"

 
 
 

1) Describe the "where you want to be"

2) Do the best you can with what you have from where you are


Best you can - Are you really doing all you can?

What you have - Take inventory of all your resources (your network, assets, friends...)

Where you are -Be honest and at peace with where you are now

 
 
 
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