Why we fight so hard for certain beliefs

Many people become angry and double-down on their opinions, even when presented with contrary evidence.  This doesn’t happen with all beliefs – only our most deeply held convictions. The non-negotiable ones.

Neuroscience teaches us that our nervous system prompts the same “fight or flight” mechanism when these beliefs are challenged.  Think about that for a moment.  Telling me I’m wrong about something I feel strongly about produces the same physiological reaction as me being in urgent, life-threatening danger.

Next time you’re in a war of ideas with someone who refuses to be sane and rational (by agreeing with you), just remember that you also hold many beliefs.  Some of them, if challenged, may cause you to become similarly insane and irrational.

#inspirational #lifelessons

A healthy way to obsess

The RAS is the tiny portion of your brain that notices yellow cars the moment you consider buying one.

One way to use modern technology to activate the RAS and force multiple “exposures” is to save a relevant image to the lock screen on your smartphone, which research shows the average person sees 110 times per day (perhaps the subject of a separate discussion).

If your focus is on money, save an image of a pile of cash as your default lock-screen photo.  You’ll see it multiple times per day, which may unconsciously open your mind to opportunities you may not have seen otherwise.

#inspirational #lifelessons #MANIFESATION #success

Simple advice for business email communication

1. Make your subject line an obvious statement of your intent (e.g. Request for documents)

2. Let recipients know what you want them to do in each email

3. Avoid back and forth by using if/then (e.g. If you’re available at 1pm please confirm. If not, then please give me three alternatives that work for you.)

4. Always have your name and contact info in the signature line of every email (I have seen emails from sales people asking me to call them but don’t have their TB number listed anywhere)

5. Give your phone number in an easy to read format 5555631910 is lazy and harder to see than 555-563-1910

6. Name files based on the recipient’s perspective. For example, if your customer is Apple, don’t send an invoice with the file name “Apple Invoice.” That person ONLY receives invoices for Apple. Instead name the file something they can easily find later, like: “MYcompany-June2021-Invoice”

#businesscommunication #inspirational #lifelessons