how a simple word swap doubles your willpower

Steve Acho
Mar 19, 2024
1 min read

A study on willpower split chocolate lovers into two groups: one said "I can't eat chocolate," the other "I don't eat chocolate." Surprisingly, the "don't" group resisted chocolate twice as much. This simple word swap taps into our self-identity. Saying "I don't" aligns with who we are, reinforcing our resolve.

Our education system emphasizes articulating thoughts with grammatical correctness. I've realized the profound impact specific words have on our identity, self-worth, and mental well-being.

This is especially true when we talk to ourselves.

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