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Growth can be either linear or exponential.  What happens when we set our sights on10x rather than a 10% sales increase?

For one thing, you will imagine possibilities that you never would otherwise.  To grow sales you might think of hiring a salesperson or adding a new campaign or promo.  To multiply sales you might think of partnering with or even acquiring a competitor.

Whether you reach the goal or not, you’re thinking anyway, so you may as well think big.  After all, the one driven to be the world’s first trillionaire may never hit that number, but is virtually guaranteed to make an enormous amount of money.

 
 
 

A man sees a snake that’s headed into a firepit. He picks it up trying to save it and it bites him. When the snake then actually enters the fire, the man again tries to save it and is again bitten. His friend asks why he would risk this a second time when it was obvious what would happen. He replied: “The snake was just being a snake, and doing what was in its nature. I was also being myself, and doing what was in my nature. I won’t let outside forces change who I am.” We don’t have to put ourselves in danger to be true to our nature, but this is a good reminder that even if we’re victims of harmful gossip, manipulation, or someone else’s uncontrolled anger, doesn’t mean we have to employ those tactics. Others’ “bad” shouldn’t change your “good.”

 
 
 

A psychologist in the 1950s coined the term “locus of control”, which identifies the difference (internal or external locus) in whether we perceive to be in control of our lives, or outside forces are controlling us. We can change our own perception to notice how much of our lives we are able to architect, despite (or even because of) external forces out of our control. Not surprisingly, those with an internal locus of control are consistently happier, less stressed, more productive, and more fulfilled than those who believe that they are victims to outside forces.

 
 
 
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