If Sir Richard Branson’s vision of success was to build wealth while maintaining anonymity, he failed.
Defining our own version of success helps prioritize our time and attention. Success to you may mean financial independence, fame, freedom to travel, or full control of your calendar. Right and wrong don’t exist here as this is personal.
In the end, you’re either consciously pursuing your own priorities and vision of success, or being unconsciously guided by everyone else’s.
Bruce Lee coined the phrase: “Absorb what is useful, reject what is useless.” When asked how he created the masterpiece sculpture David, Michelangelo said he chipped away at everything that wasn’t David. The world’s most successful investors agree that protecting the downside (risk) is the most critical investment principle.
We commonly think to add habits and routines to improve, when often the most valuable strategy is to identify and stop doing the most consequential, stupid, harmful things that derail our lives. Hack away at the unessential, or things that hurt you. No coaches, therapy sessions, or slick software required.
No business plan survives first contact with real customers. No financial plan, relationship plan, or other life plan endures in its original form. That’s not an excuse not to plan. Just remember that the short road to disappointment is attachment to and insistence on specific outcomes.
No matter where you end up, one thing is certain: the attempt…the trying…is where you’ll spend most of your time. So be mindful of how you’re living while you’re on the journey.
The way you walk the path is as important as where it leads.
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© 2025 by Steve Acho
